A Flooring Snapshot

Flooring has always been a part of my life growing up and I'm now co-owner of a second generation family business in the retail flooring industry. We've served the communities of Guelph, Cambridge, Kitchener, Waterloo and surrounding areas for nearly 40 years. It's my pleasure to share my snapshot of flooring today!

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These days, it’s all about Luxury Vinyl Flooring (LVF) also known as LVP (Luxury Vinyl Plank or LVT [Luxury Vinyl Tile]). Now that we've got the lingo down, let’s talk about why these products have taken over the flooring industry by storm. 

LVF is basically being marketed as the "perfect" flooring solution for any space and these are big shoes to fill! In terms of performance, the marketing claims for LVF to be durable enough for commercial settings, that its waterproof, pet proof and kid proof! It’s no wonder why customers expect LVF to be indestructible, but the product has limitations just like all other kinds of flooring. 

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Speaking from experience, including a recent flood in a client's home with LVF, this product sure does stand up to its promise. With this said, it's important to educate clients that proper care and maintenance is required for all types of flooring. For example, hardwood will scratch and dent with the right amount of force. It’s important to follow manufacturer recommendations on care and installation especially for warranty purposes and to be realistic when it comes to performance in general. 

In line with current flooring fashion trends, clients are mostly inquiring about natural or "naked" colours in wood looks, wide planks, European white oak, large format tiles and the marble look is still going strong. These clean and pure palettes provide a "blank" canvas to set the stage for the rest of the design to stand out in perfect contrast. These looks are quite versatile being both rustic and traditional and can be incorporated into many styles including Parisian Apartment, minimal Scandinavian, modern farmhouse and mid-century modern.  

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Flooring is one of the largest surfaces clients invest in when updating their homes and it doesn't happen often in the lifetime of a home. It’s important to educate clients and assist them in selecting the right products. The focus should be on choosing a timeless look and a quality product that they enjoy rather than clinging onto trends or focusing on price. These recommendations will ensure their enjoyment of the product which is most important and lasting value when it’s time for resale. 


 By Armig Sarmazian-Curescu
Sarmazian Brothers Flooring
DDA Canada Accredited Member

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